Day Spa-Salon Marketing - 5 Great Promotional Ideas
Promotions are a great way to get your employees involved. Promotions build morale and momentum. Here are just a few more promotional options that you could be implementing. [See Promotions, Promotions - Part 1]
1. Staff Promotions: Yes, you should constantly promote your staff - to boost morale, reward hard workers and call client's concentration to your employees' abilities. Staff promotions could comprise incentives, choosing a Stylist of the Month, displaying staff's educational certificates, and featuring a dissimilar staff member in each newsletter.
As you can see, promotions will tend to overlap one another. A Father's Day theme promotion will also be a Target Group Promotion aimed at men; it may also be a retail Promotion if you're along with retail discount. Cross-promoting is an appropriate way of face any bases. Just don't try to promote to every group on every level at once. Caress has taught that the more definite a promotion is, the easier it is to gauge the success of it, so you'll know either it's worth doing again.
2. Make-Over Contest: Have clients and potential customers submit photos and letters explaining what they would like to convert about their appearance and why they want to have a makeover. go for numerous candidates to experience the transformation. Make sure you have a photographer on hand to capture the moments. Tie in your makeover contest with a local talk show. Some potential makeover categories are:
Mothers-to-Be
Working Women
Seasonal
College-to-Career
New Attitude
Over 40 and Fabulous
Sweet Sixteen
Stylish at 60
Mother Daughter
A family Affair
The client receives a free gift item (preferably a retail product) with a required minimum purchase.
3. Purchase With Purchase: Customers are able to buy a special promotional items at reduced savings. Some clubs have used umbrellas, tote bags, and trial sizes of products, gym bags, cosmetic bags, clocks or watches. Make sure your promotional items are every bit as wanted as those the division shop offers.
4. Free Lipstick Cards: The buyer may receive a complementary lipstick with any minimum purchase. The lipstick card is an ideal promotional item to distribute after development a presentation to a group of consumers. Try to keep the minimum purchase to a minimum to create foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon.
5. Yearly Coupon Card: The object of this promotion card is to compose consistent retail traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum retail (not service) purchase while the month. The base retail purchase requirement is useful for two reasons: Once the client starts to enjoy the free gift each month, she becomes accustomed to a small extra present at the end of each visit. Many clients will funds for their minimum requirement and systematically plan to restock their products monthly so they can take benefit of the coupon offer. It is fun for the client to go home with a small treasure.
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